Pricing Wedding Flowers

PRICING WEDDING FLOWERS

In order to understand the price points that are used in designing your wedding flowers, it is important to know what drives the price. There are two primary drivers; labor and materials (flowers). This is true for any product and flowers are no different. 

To understand what goes into the price of flowers we have divided them into three separate categories or price points, High Premium, Premium, and Value. The cost of your wedding will be impacted based on the types of flowers you select and the difficulty in handling those flowers. Some flowers are more delicate or difficult to handle and require additional time to create. We will focus on the types of flowers that are included within these three categories.

High Premium – The first price point is “High Premium”. These are flowers that are in the range of $10 and upper stem. This price point is used to highlight the range and does vary with the season and volume discounts available to the florist. Typical “High Premium” flowers include:

Gardenias
Cala Lily
Lily of the Valley
Viburnum
Hydrangea
Gloriosa Lilies
French Tulips
Peony

Premium – The second price point is “Premium”. These are flowers that are anywhere from $4 and up per stem. Once again the prices will vary based on the season and availability of the flowers within the wholesale market. Typical “Premium” flowers include:

Rose
Oriental Lilies
Freesia
Stephanotis
Larkspur
Tulip
Orchids
Lilacs
Spray Roses
Sweet Peas
Anemones
Delphinium
Asiatic Lily
Sun Flowers
Snap Dragons
Bells of Ireland
Renunculus
Stock
Gerbera Daisies
Thistle
Bluplurem
Glads

Value – The last price point is “Value” flowers. These are flowers that are generally $3 or less per stem and also have multiple blooms to work with. “Filler” flowers tend to fall into this category as well. Typical “value” flowers include:

Caspia
Wax Flower
Astromeria
Mini Carnations
Standard Carnation
Daisies

Another factor to consider when creating your wedding flowers is the overall visual value of the bloom.

For example, A Rose will classically take up anywhere from 1 inch to 3 inches in diameter in a bouquet. This is the same amount of space that a carnation will take up but the carnation will cost much less than a rose as noted in the above category tables.

On the other hand, a hydrangea will take up 7-12 inches depending on the farm and the breed of the flower. Therefore you would be able to fit fewer Hydrangeas in a bouquet where you might have 25+ roses in say a small hand tied bouquet.

This might cause you to select a bouquet of a premium flower such as a hydrangea and add a few roses in and you have a beautiful midrange bouquet perfect for a bridesmaid. In this scenario, the hydrangea is actually a better value per inch than the roses are.

As a point to note, some flowers may seem like they are in the more affordable “premium” class, but on a per inch basis, they become more expensive. This may seem a bit confusing but during your consultation, you can discuss various options based on your needs. 

We will strive to ensure you have all the information necessary for you to make your final selection. This is a very important aspect of your wedding so be assured you will be delighted with the results.

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